12/24/2023 0 Comments Rich card snippit image not showing![]() This table, below, shows just how fast AMP pages are when compared to regular pages. You can read more about AMP pages and how to create them in this blog post. Which may not bring many conversions if your competitor's pages are more impressive. ![]() Here's an example of the level of code needed to make your AMP pages and this is just the starting point, which makes the most basic, stripped back page. They can also appear in the carousel at the top of Google's first page of results, which is basically a super-user friendly collection of rich results. These pages are stripped back, free of Java and include small image sizes which, amongst other back-end features, result in a super-quick experience for users visiting them. If your pages fit into any of these categories, head to this Google page to get started.Īrticle publishers and an increasing amount of ecommerce sites can target a rich result spot via the use of AMP pages.ĪMP stands for Accelerated Mobile Pages and the point of them is exactly what it says on the tin to load on mobile devices at the fastest possible speed. Here's Google's current list of pages which are eligible for rich search results. The range of pages which schema can be applied to continues to grow, so we definitely still advise that you implement it on any eligible content today. Read more about implementing schema in this blog post. Once included, the extra code will highlight the exact content of your site, avoid ambiguity and help the engine place your page in front of the right searchers. Implementing Schema Mark Up will make the search engine's life easier when crawling your site. But, as Rank Brain and deep learning becomes more and more developed, website owners will find that there is less and less chance of finding a quick-win route to being a rich result. It's important to note that there are a variety of ways which rich cards and rich snippets can be targeted. You can see how there'd be no need to click through unless you want more than the basic answer. These are generating in response to "How to", "What are" and "When did" type search queries. Here's a rich card result, in the form of an answer card. Just remember, you are still building your authority by answering the query and helping the user. Whilst this is great news for the user, because you are answering their query in the quickest possible way, it might harm your CTR goals. However, it should be noted that if you have rich cards (like the one pictured below), you could actually see less traffic because there is no need to click through. ![]() This can lead to a massive boost in click-through-rate and traffic to your page. The benefit of rich cards and rich snippets is that they grab the eye a lot more than a regular result. (1) An old example of a rich snippet compared to a regular result, (2).Ī simpler rich results which showcases customer ratings thanks to Schema Mark Up being used. ![]() Rich card and rich snippet results on Google's first page are the responses to a search query which feature thumbnail images, summary answers to the query within the expanded card (as opposed to just the meta description and link), a video or are part of the AMP carousel. Given the ever more visual presentation of Google's top results, it's more vital than ever that you are targeting rich snippets and rich cards.
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